My name is Jessica Ware, and I’m a senior at Sacred Heart-Griffin High School. I am currently a student of the Sangamon CEO 2018 class, and through this experience, I have already learned so much about the business world. For our class project, our class decided to debut the first-annual Zombie 5K run/walk–the Zombie Apocalypse, a family-friendly 5k with scare zones and an after-race expo with games. My group was tasked to run marketing campaigns and promote the event.
I was co-chief of marketing and sponsorship, and to promote the event we made flyers, ran social media campaigns, were hosted on radio shows and TV, all in addition to running an outreach program to secure event sponsors. Being part of this team gave me much insight of what my future could look like. In college, I intend to major in Marketing, and this experience has opened my eyes to many aspects of marketing and advertising. I thoroughly enjoyed our group because everyone worked very well together, and therefore, we were really successful. Our marketing campaigns generated over 65,000 impressions and attracted many participants who were new to the Sangamon CEO program.
The learning experience through the race was unique. I am a hands-on learner, so planning this event taught me so much more than other means. It gave me a true insight into how stressful, but fun, business can be. Although the weeks before the race were nerve-racking, I thought the race ended up being extremely successful. It was rewarding to see how well it went, especially after all of the hard work we put into it.
Many thanks to everyone in the CEO program, who gave their best, and to all our volunteers and sponsors for helping us be successful.