Every morning, I wake up around 6:18. I get dressed in my business casual attire and drive myself to CEO class. Upon arrival I am promptly served a large glass of creative juice, and sometimes with a side of donut holes.
After the Zombie Run, our class focus changed to creativity geared toward our individual businesses. I was terrified. I had to conceive my own unique idea—something feasible, yet never done before. Creativity seemed like something that comes to you, like a game of chance. I thought “what if it doesn’t come to me?”
I’ve come a long way in two weeks, perhaps not with the fruit of my endeavors as I still have no business idea, but with my outlook on creativity.
The first distinction Nabih made in his lesson was between creativity and originality. Originality is about making something completely new or doing something that has never been done before. Originality is impossible. Originality is not creativity. Creativity is about using old ideas in new ways or putting together things that already exist to make something new. Everything new, whether it be material or conceptual, is made of things that already exist. At first, this concept is counterintuitive, but once I fully grasped it, I became hopeful; I don’t have to be original, I just have to be creative. So how do I do that?
Practice. The most important lesson I’ve learned in the past two weeks is that creativity takes practice—so that’s what we do. Rich and Nabih have exposed us to exercises, activities, and games that spark our creativity. Nothing we do in class is a one-trick-wonder—those don’t exist. Creativity is hard and it takes time. This might be discouraging to some, but to me it was liberating. It might be hard, and it might take a long time, but being creative, if practiced, is something I can do—it’s something anyone can do.
In the last two weeks, my perspective on creativity has been completely flipped. Creativity has gone from an amorphous talent, gifted only to a select few, to an acquired skill, attained through education and practice. I am so lucky to have CEO. It’s a place where I can learn and expose myself to new ideas. It’s a place to practice my creativity. It’s my morning cup of creative juice.